It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Brent Uren, Principal, Valuation & Business Modeling, Ernst & Young 'Ron Baker is a revolutionary.

I have applied the knowledge I've gained from his body of work, and the benefits to me-and to my customers-have been immediate, significant, and ongoing.' He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. Paul Dunn, Chairman, B1G1 'Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Holden, founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University 'We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer-he's a mover and a shaker on a mission. This is a must-have and a terrific book.' Ron provides the basics, the advanced ideas, the workbooks, the case studies-everything. This is a must-read for executives and partners in small to large firms. 'Ron Baker is the most prolific and best writer when it comes to pricing services. Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms

Jonathan stark value based pricing